An old team photograph purchased at a California estate sale for about $250 is now attracting national attention because researchers believe one of the young players pictured may be baseball legend Babe Ruth. The story is remarkable because the potential value being discussed reaches into the millions of dollars. But for homeowners preparing for an estate sale, the most useful lesson may have very little to do with Babe Ruth—or even with the eventual value of this particular

A recent Southern Living article looked at estate-sale etiquette from the shopper’s perspective. But for homeowners preparing to hire an estate sale company, the article raises another important question: How will the company manage the people who come into your home? Southern Living’s August 13, 2026 article, “6 Things You Should Never Do At An Estate Sale,” discusses behaviors such as following sale-specific rules, respecting opening times, avoiding blocked driveways, leavi

For decades, estate sale marketing was relatively straightforward. Put up signs. Place an advertisement. Tell regular buyers. Open the doors and hope the right people show up. That world is changing. A recent Architectural Digest report describes how TikTok, Instagram, professional photography, and social-media influencers are bringing a new generation of shoppers into estate sales — sometimes creating long lines, intense interest, and even higher prices for desirable items.