A recent Southern Living article looked at estate-sale etiquette from the shopper’s perspective. But for homeowners preparing to hire an estate sale company, the article raises another important question: How will the company manage the people who come into your home? Southern Living’s August 13, 2026 article, “6 Things You Should Never Do At An Estate Sale,” discusses behaviors such as following sale-specific rules, respecting opening times, avoiding blocked driveways, leavi

For decades, estate sale marketing was relatively straightforward. Put up signs. Place an advertisement. Tell regular buyers. Open the doors and hope the right people show up. That world is changing. A recent Architectural Digest report describes how TikTok, Instagram, professional photography, and social-media influencers are bringing a new generation of shoppers into estate sales — sometimes creating long lines, intense interest, and even higher prices for desirable items.

One of the greatest risks in an estate sale is not necessarily pricing an ordinary item a little too low. It is failing to recognize when an item deserves more research before a price is ever placed on it. A dispute involving an Oregon estate sale provides a striking example. According to reports surrounding the case, a number of Chinese paintings, scrolls, and rubbings were discovered among the contents of an estate. Some were reportedly priced and sold for amounts ranging